In recent years, Diversity, Equity, and Inclusion (DEI) has become a cornerstone of corporate, educational, and community-based initiatives. These efforts aim to foster environments where individuals from all backgrounds feel seen, heard, and valued. While these traditional DEI initiatives address systemic inequities, they often fall short of creating sustained empowerment within marginalized communities, particularly the Black community.
Let’s be honest: most funds raised after the untimely death of an individual often don’t last long. The same is true for many Diversity, Equity, and Inclusion (DEI) initiatives that were launched in the wake of George Floyd's tragic death. His killing became a pivotal moment, driving businesses to examine their roles in perpetuating inequality and to commit to creating more inclusive environments. However, four years have passed since then, and the landscape has shifted. Walmart, the largest employer in the U.S., recently discontinued its DEI efforts, setting a precedent that other companies may soon follow. Given the election of Trump, DEI is on immediate life support.
Instead of waiting for this trend to spread, why not take proactive steps to create a new DEI initiative that we, the Black community can control and sustain. Black History Month can be used as ground zero to launch efforts lasting throughout the year.?
To make DEI truly impactful, it’s time to rethink its focus and redefine its scope. Imagine a new DEI: Develop, Elevate, Inspire—a Black-led approach that centers on empowerment, innovation, and growth within the Black community.
The Current Landscape of DEI
Traditional DEI programs prioritize the following:
- Diversity: Ensuring representation across racial, cultural, and gender lines.
- Equity: Offering equitable access to opportunities and resources.
- Inclusion: Cultivating environments where diverse perspectives are welcomed.
While these principles are vital, they often emphasize systemic change from the top down rather than grassroots empowerment. This limits their ability to address the unique challenges faced by Black individuals, who remain underrepresented in leadership, entrepreneurship, and STEAM (science, technology, engineering, arts, and math) fields.
A New Take on DEI: Develop, Elevate, Inspire
The Develop, Elevate, Inspire framework shifts the narrative from inclusion to empowerment. It focuses on equipping Black individuals and communities with the tools, platforms, and inspiration to thrive independently and collectively.
Here’s how each component translates into action:
- Develop: Provide tangible resources, mentorship, and skill-building opportunities tailored to the Black community. For example, workshops focused on entrepreneurship, financial literacy, and STEAM education can create a strong foundation for growth.
- Elevate: Amplify Black voices, innovations, and contributions across industries. This involves creating platforms to highlight achievements and ensure that Black excellence is visible and celebrated.
- Inspire: Share stories of resilience, success, and impact to motivate the next generation. Inspiration fuels ambition and ensures that the legacy of achievement continues to grow.
What Would This Look Like During Black History Month?
A Develop, Elevate, Inspire (DEI) campaign could take Black History Month beyond commemoration by turning it into a month of action and transformation. Here’s a blueprint for such an initiative:
Week 1: Develop Skills for the Future
Host a series of workshops and webinars focused on STEAM, entrepreneurship, and leadership. Collaborate with Black professionals and organizations to mentor youth and adults. Offer free resources such as career guides or scholarships to participants. Imagine a yearly event where Black youth can come to and get such resources and meet individuals in their field.
Week 2: Elevate Black Achievements
Launch an online campaign and sign up podcasters of different ages to discuss topics related to Black history and achievement and future goals. All these podcasts can be advertised together under one banner rather than promoting individually. Under one banner, multiple podcasters will be highlighted at the same time and this could lead to an internationally/national event easily.
Week 3: Inspire the Next Generation
Organize community storytelling events where successful Black leaders share their journeys. Create a “Future Leaders Spotlight” to feature young Black innovators and creators making waves in their fields.
Week 4: Call to Action
End the month with a community empowerment summit, bringing together Black youth, professionals, and allies to brainstorm solutions for systemic challenges. This summit could also highlight ongoing projects, provide networking opportunities, and inspire attendees to stay involved year-round.
Why Reimagine DEI?
By redefining DEI as Develop, Elevate, Inspire, we move beyond reactive strategies to proactive empowerment. This approach recognizes that Black communities already possess the potential for greatness; they need tools, platforms, and support to realize it fully.
As we celebrate Black History Month, let’s commit to initiatives that do more than merely reflect on the past and not focus on the future. The 28 days of February is more than enough time to spark annual traditions that last beyond 28 days. Lastly, we need to move beyond events that merely celebrate Black individuals (cough, cough…. award shows, “Gala” events, etc. but that is another blog ;) ). Let’s create opportunities to shape the future—one that honors Black excellence, fosters innovation, and ensures lasting impact.
What would you like to see as part of this new DEI framework? Join the conversation and share your vision for a more empowered tomorrow!
Robert Small, CM is available for guest speaking events in person and by Zoom during Black History Month and beyond. DM us for details.
